Intelligence briefing — week 29

Three things moved this week.

A San Juan roaster opened a second location in Condado and is leaning hard on single-origin storytelling — the same ground we stand on. Their subscription is $29/mo, five dollars above ours, with no farm attribution on the bag.

Green-coffee prices held flat for the third week; our Adjuntas contracts are locked through harvest, so launch-week margin is unaffected.

The island's specialty-coffee tag on social grew about a fifth month over month, mostly from visitors rather than residents — worth a look when we decide whether Cosecha 002 leans tourist or local.